You will be leading all the marketing-related matters in OKHOME and the foundation of marketing, including proper brand strategy & nationwide promotion and campaign.
We believe good marketing needs to be connected to sales performance especially in the early days of a startup. So this position requires an understanding of quantitative analysis as much as qualitative.
What will you do?
- Lead marketing team to achieve marketing goals which align with company vision & mission.
- Lead and manage the marketing team to make sure all marketing 360 activities are on track and in a timely manner.
- Oversee performance and dealing with external to align marketing communication strategy
- included partnership, collaboration and media relations.
- Managed various marketing campaign from ATL, BTL, Branding, and all digital marketing channels included email, push notifications, SMS, and social media.
- Developed and implemented offline and online marketing strategy, partnership & campaign activity.
- Ensure operations of the marketing and lead acquisition is on track to support the growth of the company.
- Planning & managing the marketing budget & resources and execution plan.
- Redefining the OKHOME brand identity & customer value based on market condition.
We’re looking for someone who...
- Has 6+ years of experience in the marketing field.
- Passionate in marketing especially in the hospitality or tech sector and finds positive on OKHOME's mission.
- Has experience in marketing data analysis tool (ex: Google Analytics, App Lift, etc).
- Has done A/B test making on decision.
- Has logical thinking and who can explain what their thoughts well.
- Had successful experience of brand creation, which is planned & led by you.
- Had successful experience of the nation-wide campaign leading
- Has experience in beginning stage startup to growth stage.
- Able to understand well about OKHOME's customer who is usually top 20% indonesian by earnings.
- Has experience in 'Growth Hacking'.
- Able to lead the marketing for the nationwide campaign after expansion to other cities & proper branding strategy considering our market presence.